The new season launch weekend at McElhinneys of Ballybofey came to an exciting conclusion on Saturday with the grand opening of the new Beauty Hall.

Suzanne Jackson, one of Ireland’s biggest bloggers, was the special guest at McElhinneys‘ sparkling party to unveil the new Beauty Hall.

Suzanne was the ideal person to do the honours, as she blogs as So Sue Me and has her own cosmetics brand ‘SOSU by SJ’. Suzanne and McElhinneys made headlines last year when she wore a Hayley Paige wedding dress from the McElhinneys bridal rooms.

Suzanne Jackson at the McElhinneys Beauty Hall official opening

Fresh from last night’s Gossies, where she won the ‘Girl Boss of the Year’ award, Suzanne happily met with all her fans and posed for many photos and selfies.The true girl boss also took the opportunity to talk about her hugely popular beauty products and showcase her latest lashes and palettes. 

Champagne, la ive DJ, instore giveaways and discounts made shopping at McElhinneys a fun and fabulous event this weekend.

The celebrations are all part of the new ‘Be an Individual’ campaign, adopted by the store for 2018, which is inspired by the amazing individual style of every person that has passed through our doors over the last 46 years of business. That show of style was seen among the customers and families who visited for the party on Saturday. See the full gallery from the opening below:

See more from the McElhinneys #BeAnIndividual events here on Donegal Woman:

Events: Inspirational individuality at the McElhinneys SS18 Fashion Show

Watch: McElhinneys bring the hottest SS18 looks to life