Irish Country Magazine has launched the fifth annual Irish Made Awards with the two fitting new sponsors for 2021 – Guaranteed Irish and the Design & Crafts Council Ireland (DCCI).

Going green is no longer just for St. Patrick’s Day, it is now a way of life for many Irish consumers, as the importance of buying local has been brought to the fore. Support has grown from Irish consumers both online and in essential retailers for Irish produced products and gifts, with the lockdown restrictions forcing us all to pause for thought.

As Irish producers look for new ways to shine a light on their business amidst the challenges of the pandemic, the Irish Made Awards offer a boost to businesses in the form of expert advice and mentorship from sponsors the DCCI and Guaranteed Irish, together with an advertising package from Irish Country Magazine.

Launching the 5th annual ‘Irish Made Awards’; Brian McGee – Development Director at the Design & Crafts Council Ireland, Klara Heron – Editor of Irish Country Magazine and Bríd O’Connell – CEO of Guaranteed Irish

The Irish Made Awards seek to recognise businesses that stand out in terms of their vision, craftsmanship, and determination to produce incredible products here on Irish soil. Not only do these Irish businesses and brands support local employment, they are the ambassadors for Irish design and production that inspire others to follow their lead and develop their ideas and art here in Ireland.  

Commenting on the launch of the Irish Made Awards 2021, Klara Heron, Editor of Irish Country Magazine said:

The last 12 months have seen many businesses pushed to their limits as they try to weather the pandemic storm, keep afloat and retain staff. We have all had to work harder than ever, but for many brands it has also provided an opportunity to refocus on what our customers value most. For us at Irish Country Magazine, it is our celebration of all things Irish in every issue of our glossy magazine, not just on St. Patrick’s Day. In fact, it is this love of sharing Irish made products that brought about the creation of the Irish Made Awards. Growing bigger every year, last year the Irish Made Awards had over 350 entrants across ten categories and a final tally of 54,000 online votes.”

The overall winner of the Irish Made Awards 2021 will receive an incredible prize worth €16,000 to seriously boost their business. This includes an advertising package with Irish Country Magazine, participation in the DCCI Design Ireland Programme and e-Commerce Bootcamp, plus a one-year membership from Guaranteed Irish with one-to-one mentoring. Category winners and runners-up will be featured in a special Irish Made Awards issue of Irish Country Magazine in October.