For the very first time, KASH Beauty is setting down roots and entering Boots stores in Ireland.

Today marks the regional debut for the brand established by Beautypreneuer Keilidh Cashell from Monaghan.

Boots Ireland is set to become home to KASH’s multi award-winning product range, from their viral Liquid Silk face and body illuminator to showstopping sultry Eyeshadow Palettes, and everything in between.

In Donegal, the products will be exclusive to Boots in Letterkenny Retail Park.

Keilidh Cashell is Ireland’s most followed makeup artist and beauty content creator. She exploded onto the beauty scene in 2015, and has since amassed over 4M followers across social media, creating a community of loyal, makeup-loving creatives.

Keilidh set out to create her own beauty brand in September 2020 – KASH Beauty. Now home to over 100 products, KASH Beauty has been featured in British Vogue and has received awards for both product and business accolades.

Named by Shopify as one of the top-performing Beauty Brands for 2020, having only launched in the last quarter of that same year, the sky’s the limit for this Irish owned industry powerhouse – both Keilidh & KASH Beauty alike.