McElhinneys of Ballybofey unveiled its highly anticipated Christmas window at a spectacular event last weekend.

Main street Ballybofey was packed with people young and old celebrating the start of the Christmas season.

The McElhinneys staff were joined at the event by the young people who participated in the See Me charity portrait book in aid of Donegal Down Syndrome Association, who officially unveiled a sea-themed display. Those in attendance may have caught a glimpse of the book itself, which is proudly on display in one of the central windows.

McElhinneys General Manager Sandra Devenney with her Goddaughter Saoirse

The theme of the McElhinneys Christmas window this year is ‘Tis The Season’ and the story behind the aquamarine theme is all about taking you on a journey deep into the ocean to celebrate the season with a few Christmas Corals.

Those who come to browse at the windows over the coming weeks will be greeted with lots of new and exciting characters such as Walter the whale and Dilly the Dolphin as well as our mermaid, Melody. Melody is the queen of the underwater spectacle and watches over all the sea creatures as they prepare for Christmas.

You may even see a few familiar faces like Samantha the Dinosaur who is a festive window regular at McElhinneys. The theme carries throughout the windows as we see all the creatures busy getting themselves ready for Christmas alongside the beautiful coral Christmas tree. 

Diving deeper into the window display, you can catch a glimpse of some miniature worlds to explore filled with beloved sea creatures.  Worlds within worlds have become a Christmas window tradition and this year’s mini displays feature tiny divers discovering some of the underwater beauty.

Family is at the core of McElhinneys as a business and this is represented in the window display with a family of jellyfish with magical glowing tentacles. Keen-eyed window watchers may also catch a glimpse of some hidden treasure buried deep in our water-themed display alongside a sunken ship.

As always, the window was designed and created in-store by the McElhinneys creative team who pride themselves on bringing joy to not only the local community but those who come to visit from far and wide. 

“We want everyone to treasure every moment this Christmas and discover a wonderous world of underwater magic as after all, ‘Tis the season,” the team said.

“The McElhinney Team wishes to thank customers for their continued support and custom throughout this year and hope they are all filled with Christmas joy on a visit to our window display.”

See all the photos from the evening here: