A new local brand of sports leggings has become the hottest thing on Instagram this summer, setting a new trend for active clothing that does what it should.
Sports leggings, for those who enjoy exercise, athleisure or simply being comfortable, can be a pain in the ****.
Too tight, too long, too short, too thick, too see-through, or forever falling down – we have all been there!
Enter FitPink – leggings and tops designed by a Donegal woman, for all women. People on social media are raving about them for all the right reasons. Simply put – they stay put! Plus the phone pockets and stylish colours and features are ticking all the right boxes for fitness-focused women.
We chatted to FitPink founder Jenni about how she created a ‘perfect’ product and how her the brand is already blazing a trail:
“FitPink grew from an idea in 2017 to a finished product and launch in July, with many many samples in between.
“I’m a mum. I have four children and my little boy was born in 2015. When you have kids, your weight goes up and down, as a woman naturally your weight fluctuates.
“I was forever buying leggings and they were falling down, they were too long or just didn’t sit right
“And I was getting annoyed that you’d pay €60-80 for a good pair of leggings and you weren’t getting what you were paying for.
“So I said I was going to design a pair of leggings that are high waisted, that don’t slip down, that don’t show sweat and that are flattering for all body types.”
And so FitPink was born. It’s a curated range of five styles of leggings, one super-cosy hoodie and a racer back t-shirt which comes in three colours.
One of the favourite features is the side pockets, which was a smart addition by Jenni:
“I designed them with mums in mind. As a mother you’re never without your phone. It was very annoying trying to carry phone, headphones and car keys. Now I can have them all out running and they don’t weigh them down,” she said.
Jenni has been blown away by FitPink’s fast rise in popularity, with many customers writing 5-star reviews and spreading the word online.
“Instagram has been massive for us. I’m delighted with the support we’re getting from Donegal women, I couldn’t believe it,” Jenni said.
And orders have come in from across Ireland, the UK, Australia and other countries, while they offer free shipping to Ireland and the UK.
Not only are shoppers supporting a Donegal businesswoman, but they are supporting girls around the world through FitPink’s charity partnership with Plan Ireland’s ‘Because I am a Girl Fund’.
With each purchase, FitPink donates a contribution to buy a reusable sanitary pad for girls in education and women in refugee camps in some of the worlds poorest regions.
“There are lots of different ways to help girls, but for me, it comes back to education,” Jenni said.
“People are delighted to support this, they feel they are buying themselves something they needed anyway and they are helping somebody somewhere else.”
So, the future of FitPink is looking rosy!
We can look forward to more sizes coming into stock in the coming weeks and FitPink events popping up locally.
Jenni has teamed up with DW columnist Maria Rushe to host a FitPink pop-up shop in Rushe Fitness Letterkenny on 30th November, so customers can see and try-on the range in real life.