With eye-catching style and a successful blog, Jae Sook Lee has really made her mark on the local fashion scene.

The South Korean native knows a good find, and with her styling skills, she knows how to rock statement pieces and structure.

Jae lives in Letterkenny with her daughter and husband. This summer, her daughter Chloe has inspired her to bring her style to the stage and host a fashion night with a difference.

The J’Style Fashion Night Out will be held in the Radisson Blu Hotel on Saturday 17th August from 6.20pm in aid of Donegal Down Syndrome. Tickets are €25 and they are available at Pure Boutique, Clare Clothing, Donegal Down Syndrome Office in Letterkenny and also on Eventbrite at https://www.eventbrite.com/e/fashion-night-out-with-jstyle-…

Make sure to get yours before they sell out!

But before August 17th comes around, we talked to Jae about her individual looks.

Here is J’Styls’s Style Study for Donegal Woman:


How would you describe your personal style?

I think I mostly have a quirky and jazzy style with class.

Who is your style icon?

Audrey Hepburn and my mum. Since I was young, I’ve collected pictures and articles of Audrey Hepburn. She’s always elegant, super stylish and she’s a natural beauty.
I’m also obsessed with colours and fabrics. My first memory of my mum was when she was wearing a polka dot summer maxi dress and she also had a sky blue trench coat that I still remember vividly.

What is your favourite piece of clothing?

Hats! I’m obsessed with hats and I have over 300 – and still counting! I always think that a hat can be the last piece of the puzzle to complete an outfit.

What inspires you when choosing an outfit?

It just depends on my mood but I’m always drawn to good fabric structure. Good fabric structure that has a good fitting will go a long way to making a great outfit.

How would you accessorise a look?

I love accessories and I always use them for styling. Each outfit needs different accessories and if you can use the proper accessories, they can be a great source to dramatically improve the whole look.

But it’s also important not to over accessorise – Coco Channel said “Before you leave the house, look in the mirror and take one thing off”!


What is your most recent fashion purchase?

I got a trouser suit a couple of weeks ago from Penneys at a reduced price. It was €18 but it looks designer and very stylish.

Where do you usually shop for clothing?

I hear this question all the time so the answer is I shop everywhere but mostly locally! I like TKMaxx, New Look, H&M and most importantly I use clothes from all shops to put together an outfit that is my own style.

Do you have any favourite local fashion boutiques?

Again I visit them all! I like Pure Boutique for occasion wear and Clare Clothing has a fab selection of unique styles. I also love The Grey Room which has a lovely selection of various styles.

What are your wardrobe staples?

I’m a big fan of jumpsuits and I have almost 40 of them!! I can’t get free of this obsession!

Heels or Flats?

I’m probably a heel person as I wear lots of boots with heels and since I’m only 5ft 2″, I always like the extra height! And who doesn’t feel fabulous with heels?

Shoes or handbags?

Both are hugely important so I want both!!

What is the best piece of fashion advice you’ve ever heard?

Always be yourself – so my style reflects my personality and identity.

What do you think about the fashion scene in Donegal?

Donegal women are quite trendy and they keep up to date with fashions and styles. I think any country / county is the same – some are good and some are not great. But I’d like to see Donegal women wear more colour and be more adventurous in their style.

What has been your best investment piece?

Oh God! I’m not a saver, I’m a spender and I’ve spent a lot on shoes, bags and clothes. If I have to pick one, it would be my Dior bag which is a classic.

What is the wackiest item you own?

I bought a shiny metallic mini dress a long time ago and only wore it once.  It was really short and it kept coming up, so I had a lot of trouble moving anywhere – it was a real headache!

If you could only wear one outfit for the rest of your life, what would it be?

I would probably have said a Ralph Lauren dress with high heels a few years ago, but not I’m a bit older I would go for a more functional and practical outfit. So with that in mind, I would go for baggy trousers with a high neck knotted jumper with ankle boots.

What has been your biggest fashion faux-pas?

That metallic mini dress I once wore – never again!

If money wasn’t a factor, what would you buy?

It would have to be an Hermes Birkin bag – it’s been on my wishlist for a very long time now!

How do you feel when you are in your favourite outfit?

I think I’m the same as any other woman – I feel comfortable in the outfit which brings confidence and that combination makes me feel fabulous and beautiful. And then I think “This is it”!

Check out J’Style on Facebook to follow Jae’s fashion.

Do you want to take part in the next Style Study? Email news@donegalwoman.ie to feature or nominate a friend.