This week's events on ITV's Love Island has sparked concerns about domestic abuse, leading to a warning from a UK charity Women's Aid. 

A dispute between contestants Adam Collard and Rosie Williams over loyalty and coupling on Wednesday night gathered negative comments from viewers over Adam’s behaviour.

Rosie choked back tears when she confronted Adam over pursuing another girl while he was coupled up with her. Adam’s attention has shifted to new resident Zara this week, marking the fourth woman he has flirted with in the villa in three weeks.

Adam said little during the argument and smirked at Rosie while she cried about how much his actions hurt her.

Adam Collard. Image: ITV Love Island

Katie Ghose, Chief Executive of Women’s Aid has said Adam showed clear warning signs of unhealthy behaviour in relationships.

Ms Ghose said: “In a relationship, a partner questioning your memory of events, trivialising your thoughts or feelings, and turning things around to blame you can be part of pattern of gaslighting and emotional abuse.

“Last night (Tuesday) Rosie called out Adam’s unacceptable behaviour on the show. We ask viewers to join her in recognising unhealthy behaviour in relationships and speaking out against all forms of domestic abuse – emotional as well as physical. It is only when we make a stand together against abuse in relationships that we will see attitudes change and an end to domestic abuse.”

Rosie is devastated as Adam makes a play for Zara. Image: ITV Love Island

A response on Adam’s Instagram page appears to defend his actions during the argument.

Sharing a selfie from a gym, the comment said: “Well it’s been an eventful 24 hours. I think everyone needs to remember that Love Island is a reality game show and everyone only sees 1 hour of edited footage per night.

“Adam is doing what he feels is right for him and it is nice to see someone doing what they actually feel is right as oppose playing up to the cameras.”

Viewers have called the Newcastle native out for showing a lack of respect to Rosie and to women, while some have called for him to leave the show.

If you or someone you know is experiencing abuse in a relationship, contact Women’s Aid in Ireland at Freephone: 1800 341 900 or visit