A Donegal woman has launched a fresh fashion site with a difference - and has an exclusive treat to welcome new customers!

DaintyAva Founder Sarah McFadden and her daughter Ava

Letterkenny woman Sarah McFadden has been well known in the local fashion scene through the years and is now bringing her knowledge online through DaintyAva.com.

Sarah McFadden recently established DaintyAva.com with a key focus on Irish ‘fashion babes’ and is delivering fresh and affordable clothing in her own special way, she tells Donegal Woman.

“Our aim is to filter the hottest catwalk looks and celeb trends and make them accessible to all our DaintyAva.com lovers,” Sarah says.

The fun name DaintyAva, she says, was inspired by her two biggest passions in life – fashion and her little girl Ava, aged two.

Sarah’s experience in retail means she is planning to keep up a strong link with customers who visit her online store – something that is sure to set her apart from the crowd.

“I’ve always loved fashion, and from a young age have worked in a family run retail business. I have always enjoyed engaging with people in our shops and hope to continue with DaintyAva.com.

“At DaintyAva.com our goal is to provide the same customer service as that of a small independent boutique.

“If customers require recommendations on an item or further details on a product we will be more than happy to assist. That is what keeps us apart from other online stores,” Sarah says.

We’ve all experienced frustrations when shopping online without actually being able to try on clothes and see how they feel and fit. Sarah has formed a unique way to bridge this gap and provide extra customer care and information.

“When purchasing online it is very difficult for the consumer, as sometimes it is difficult to get a true reflection of the product.

“We have specially selected a section on our site called “Tales from the Shop Floor” where our DaintyAva lovers can engage with ourselves so that they feel they have a more personal shopping experience. We pride ourselves on making all our DaintyAva.com lovers feel special,” she says.

Special savings for DonegalWoman.ie readers:

Sarah is keen to welcome new customers, and thanks to her we can enjoy an exclusive discount code on DaintyAva.com for all new orders.

“For a limited time only we are giving 20% of all new orders. Just enter code DONEGALWOMAN at checkout. We also provide free delivery over €50.

“Don’t forget to sign up to our newsletter, where we will update our newest products and offers available to all our DaintyAva.com lovers.

We are also very active on our Facebook, Instagram and Twitter pages. Don’t forget to give our little page a like – Sharing is caring,” she says.

Stuck for summer style tips? Sarah is here to help us perfect the biggest trends, DaintyAva style.

Blooming florals:
Burst into summer this season with this season’s hottest floral print.

Our gorgeous “Bella” maxi split dress, a staple for any holiday wardrobe (€45) And our fab “Jasmine” flower print bell sleeve Bardot top (€24), great paired with our “California” stretchy ripped knee bright blue faded skinnies. (€29)

Get Shirty:
This season, sees the return of the shirt, but slightly updated from our white, such as the “Jasmine” shirt, with pretty floral embroidery and baby blue fine pinstripe.(€30) and the “Nadine” gingham wrap embroidery blouse (€32) worn with the white “Gigi” jegging (€29).

“Nadine” gingham wrap embroidery blouse €32.00 with “Gigi” high waisted skinny jeggings €29.00

The Frill Factor:
In pretty feminine floral prints, the frill is back.

Either on sleeves or on dress necklines. Shop the pretty Isabelle white and blue floral bell sleeve top (€24) And the fab “Scarlet” floral print frill detail cold shoulder dress €38.

“Scarlet” floral print frill detail cold shoulder dress €38.00

Bardot who?
The massive 60s icon Brigitte Bardot made this neckline famous back in the day, and it’s back with a vengeance the “Lily” floral off the shoulder pencil dress (€27) ideal for special occasions and the “Ella” navy floral Bardot pencil dress (€27) eye-catching. The “Imelda” crochet lace off the shoulder Bardot top (€24) and the Danielle (€27).

Festival fever:
It’s that time of the year is upon us and it’s time to shine.

And there is nothing more than the super cute “Ella” playsuit screams festival teamed with a cute head piece will definitely get you noticed.

"Ella" metallic lace front playsuit €45.00

“Ella” metallic lace front playsuit €45.00

See something you like? Get 20% off your new order on DaintyAva.com with the exclusive discount code DONEGALWOMAN.

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