Martina Kerr Bromley from Bundoran has been appointed to a national role with Failte Ireland to bring business supports and hospitality together.

Failte Ireland has appointed local woman Martina Kerr Bromley to a national role as Head of Enterprise Development.

This is a new and exciting development for Failte Ireland, but one that has the tourism industry at its heart. Martina has said she is delighted to be heading up the new business unit and fly the Donegal Flag.

“Our vision for this division is to ensure Fáilte Ireland is recognised nationally and internationally as a dynamic, innovative and highly effective provider of enterprise development solutions and supports for the tourism industry in Ireland,” Martina said.

Failte Ireland – Martina Kerr Bromley.

Martina has worked for Failte Ireland for over ten years and has been very involved in the strategic direction of tourism in Donegal, The North West and Nationally as regional manager and Head of Operations locally. She has more than 25 years extensive business & market development experience at both home and internationally.

The new business unit has been put together to consolidate and enhance the work of two separate units Business Supports & Hospitality. The Enterprise unit will be responsible for all industry up-skilling and capability building.

In essence, it will be a one stop shop for industry business supports – housing all functions from the design, delivery and implementation of all business supports across the organisation and nationally.

Most importantly they will track the improvements in business performance year on year to see what impact there is on building industry capability and ensuring growth and increased business performance.

One of the main reasons the new business unit was created is to strengthen the valued relationship, engagement and impact with industry and also supporting the three experience brands Wild Atlantic Way, Ireland’s Ancient East and Dublin along with Business Tourism.

Martina and her team will work closely with the brands and their industry to help deliver on their exciting and challenging plans for 2017 and onwards.

Martina says “Fáilte Ireland will remain close to industry to assist them to address issues and challenges they face, we need to have our finger on the pulse of what is happening out in the marketplace, market intelligence is vital, and our role is to create solutions and give help to address those challenges to showcase the great growth potential there is for industry in the tourism sector particularly leveraging the strength of the Brands.”

“We will also deliver our on a national program of work that will focus on Service Excellence across industry on a national basis, we will continue our work strategically in sales through Sales Academy but also looking at a European Sales Development Program in answer to BREXIT and to offset any decrease in business from GB. The European markets are key to growth over the next number of years.

“Best practice and international trends will be key to the new unit – it is important to see what is happening amongst other tourism bodies and businesses nationally & internationally so that we can ensure that we bring that latest insights and research back to industry. Innovation, research, creative design and solutions will be the bedrock for the new business unit supporting our experience Brand particularly the Wild Atlantic Way in this region.”

Martina takes up her new role this month and will be located in the Sligo office and nationally the Enterprise Development team are located across Dublin, Sligo and Limerick.