McElhinneys are kicking off the Spring/Summer 2020 season in style with their fashion launch all this weekend.

The spotlight was on the new womenswear collections at last night’s preview, as over 50 bloggers, press and guests attended a fashion show to see the new arrivals.

The blogger guests at the McElhinneys Spring Summer 2020 launch
Erin McGinty, Lisa Crampsie, Aoibheann Walsh, Annie Keeney and Nikki (Nikki Makeup)

Styles on the catwalk featured statement colours, monochrome and earthy tones – all a glimpse of what’s to come in the months ahead.

The Spring Summer 2020 looks unveiled at the McElhinneys launch weekend
The Spring Summer 2020 looks unveiled at the McElhinneys launch weekend

The McElhinneys team also heralded a new season of individuality and individual styles for every person.

With so much colour in SS20, so many styles, and a blend of athleisure, feminine, business and formal looks to choose from, shoppers will be spoilt for choice as they find way express their individuality.

Don’t miss the McElhinneys Spring Summer 2020 Fashion Launch Weekend from Thursday 13th – Saturday 15th February.

There are lots of fashion events, beauty demonstrations, and much more planned over the course of the weekend – there really is something for everyone.

Saturday the 15th will be all about fashion, so call to the Kids Department for a must-see Kids Fashion Show at 12pm, where McElhinneys will showcase all the biggest trends for boys and girls.

Next up, head to the Shoe Department for an unmissable Footwear Showcase, and enjoy the Ecco Shoe Care Workshop all day.

Finally, don’t miss McElhinneys Feel for Fashion Show in the Women’s Department on the 2nd Floor from 2-3pm to see all the latest colours, trends and must-have style for the Season.

And that’s not all, the hugely popular ‘Spin to Win’ is back in the Promise Boutique with lots of prizes up for grabs when you spend over €75 in store.

And all weekend in the Beauty Hall there are beauty colour stations to learn the latest trends in cosmetics, Valentine’s Day giveaways every hour, plus meet the expert team from Human & Kind for the latest in skincare and Vita Liberata for all the top tanning tips.

So be sure to call in to McElhinneys and celebrate the new season in style!

Don’t forget to keep an eye on McElhinneys Social Media for lots of trend advice, giveaways and more information about the new season launch.

See the social gallery from the McElhinneys SS20 launch show here:

Antonia Gallagher (Colour Me Bootiful) and her husband Paul at the McElhinneys Spring Summer 2020 launch
Eilish Kennedy, Ruth Callaghan, Dana McMahon, Niamh Phelan and Sandra Devenney at the McElhinneys Spring Summer 2020 launch
McElhinneys team members at the SS20 launch
Holly McCrea, Annie Keeney and Laura McCrea at the McElhinneys Spring Summer 2020 launch
Annie Keeney and Nikki (Nikki Makeup) at the McElhinneys Spring Summer 2020 launch
Deborah Hannigan and Deborah Dooher at the McElhinneys Spring Summer 2020 launch
Jae Sook Lee at the McElhinneys Spring Summer 2020 launch
Aileen Gallagher, Maria Rushe, Nicola Baldrick and Tanya McHale-Roe at the McElhinneys Spring Summer 2020 launch
Aoibheann Walsh, Lisa Crampsie and Erin McGinty at the McElhinneys Spring Summer 2020 launch
Ger O’Connor, Mandy Maher, Sharon Maxwell, Margeurite Cowburn and Margaret Gillespie at the McElhinneys Spring Summer 2020 launch
Passion By Natasha, Snazzy Yazi, Aileen Amelia and Alanna Style Blog