Emmet Rushe has a lot of praise for the new Instagram rules against weight-loss product promotions.

Last week, Instagram announced that it is rolling out new guidelines around posts that promote weight loss products and cosmetic surgery.

The decision was made in partnership with actress Jameela Jamil in order to protect young people from being exposed to any diet/detox products that could end up giving them a negative image of their bodies.

Instagram has stated that it will restrict or remove any posts that are seen to be promoting weight-loss products or cosmetic surgery and also remove any posts that make a “miraculous claim about certain diet or weight loss products” and comes with an offer such as a discount code or an “incentive to buy” or a price attached so that under-18s can’t see them.

This is a huge move by the company and is a great step forward for them as they have come under fire in the past for allowing celebrities to promote products like these to their followers.

Last year and earlier this year, the Kardashians were blasted on their Instagram accounts for promoting several weight loss products to their followers.

Kim was promoting weight loss shakes and offering discount codes to her followers for the products. She stated that;

“These meal replacement shakes are so good and they’re helping me get my tummy back to flat,” Kardashian posted. “I’m already feeling amazing and I’m so excited for the next few weeks.”


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Fans were not impressed by her promoting of them after she has already promoted ‘appetite suppressant lollipops.

Both posts were removed by Instagram after the backlash.

Khloe Kardashian was also promoting the same products and offering the same discount to her followers.

“#ad Loving how my tummy looks right now you guys!” Khloe captioned the pic. “I brought @flattummyco’s meal replacement shakes into my routine about 2 weeks ago, and the progress is undeniable✨P.S the shakes are 20% off today and you can get Flat Tummy Tea at a really good deal too. Go check it out!”

Jameela commented on the post and wanted to show the reality to any Kardashian fans who may get caught up in the hype around the product.

“If you’re too irresponsible to: a) own up to the fact that you have a personal trainer, nutritionist, probable chef, and a surgeon to achieve your aesthetic, rather than this laxative product,” she began. “And b) tell them the side effects of this NON-FDA approved product, that most doctors are saying aren’t healthy. Side effects such as: Possible Flat Tummy Tea side effects are cramping, stomach pains, diarrhea and dehydration…Then I guess I have to.”

This post was also deleted after the backlash that followed.

Jameela recently started an Instagram account called “I Weigh”, In order to allow people to share how they view and measure themselves in ways that have nothing to do with how much they weigh.

This is definitely a great and positive step in the right direction and with the removal of ‘likes’ being tested here also, it shows that Instagram are finally working towards looking after the mental and physical health and wellbeing of Instagram users.

Be sure to let me know what you think of this move below or over on my Instagram page.

If you’d like to get in shape the right way, in a fun and supportive environment, we are always welcoming new memberss into our Lean in 2019 Program.

Full details can be found though the link below.