The Donegal Women in Business Network were back for a new season of training events today at a ‘Video Speaks Volumes Workshop’ in Ballybofey.
We’ve been hearing how video is the future of social media communication for years now, but creating good videos and sharing them effectively is a highly sought-after skill.
Up to 50 women attended an interactive workshop with Camilla Meegan from Póca Productions and Marie Shields from Moss Marketing in the Villa Rose Hotel today to discover the secrets to video production and promotion.
Camilla and Marie shared a wealth of skills and insider information on videoing and social sharing – all using the technology in your pocket.
“Your message is more than what you are saying,” was a key piece of advice from smartphone video trainer Camilla, as she showed how every video for business must be carefully planned and framed.
Camilla had practical tips for every element of smartphone filming – including equipment, background contents, portrait vs landscape, audio and presentation.
“People are watching, not listening to videos,” Camilla said, highlighting the importance of communicating a message without speech as smartphone users tend to keep volume muted.
When you create a good video, what you do with it next was the basis of Marie Shields’ presentation.
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The founder of Moss Marketing shared key advice on posting videos to social media, promotion and reaching the right audience.
Marie told the women in business to share their videos on platforms where their own customers hang out and to share valuable content that people will engage with. She also had valuable tips on tapping into the Snapchat generation and gaining optimal reach on Facebook and Instagram.
Marie inspired attendees to think about their own social media strategies and consider telling customers directly how their business can help them. Engagement is key on social media, Marie said, so a careful focus must be placed on generating an emotional response from viewers.
Now is the time to jump on Instagram, according to Marie, who told all the women in business to explore the popular platform while the going is good!
The ‘Video Speaks Volumes’ workshop was another successful event for the Donegal Women is Business Network, which has five more meetings scheduled before the end of 2018.
See more photos from the event below: