McElhinneys of Ballybofey hosted an intimate showcase today to launch their newest collections of bodywear - S by Sloggi.
Sloggi is a well-known brand in the McElhinneys lingerie department, but S by Sloggi is a special new underwear range that blends comfort with sleek and sophisticated design.
As McElhinneys are the exclusive stockists of Sloggi in the northwest, they took the opportunity to celebrate the new ‘Silhouette’ and ‘Serenity’ collections with an intimate party.
Sloggi representatives Rhian Burrell-Joseph and Coreen Beattie visited for the afternoon to introduce the premium bras, bodies and briefs.
What makes S by Sloggi stand out are the super-soft luxury materials and the lightweight, natural feel – which all make the underwear extremely comfy.
S by Sloggi appeals to all ages with its soft wearable colours, while the non-wired mesh fitted cups are suited to sizes A-D.
‘Comfort is the new sexy,’ according to Sloggi North representative Coleen. S by Sloggi is a fashion-forward movement that seeks to redefine sexy. It’s all about support, luxury and softness, because when you feel good, you look good!
See all the photos from the event below: