U Magazine will no longer be available on shop shelves as of next month.
U Magazine, the popular fashion, beauty and lifestyle magazine for young Irish women, will end publication from July 2018.
The Sunday Business Post yesterday revealed that U Magazine and Irish Tatler Man are to stop printing after next month’s editions, according to Ciaran Casey, chief Executive of Irish Studio.
The New York media company Irish Studio bought six of Ireland’s leading consumer magazine brands from Norah Casey’s Harmonia in 2017.
This week’s announcement has been another blow to the print media sector. U Magazine had circulation figures of 24,000 in 2017 and an approximate readership of 90,000.
The magazine was seen as an Irish version of LOOK magazine in the UK, which ceased printing in May 2018.
The colourful glossy magazine was a popular and fun publication for women aged 25-35 and the launching pad for many leading Irish writers and editors.
Journalist Aisling Keenan wrote: “My first full time magazine job was at U, and I never really left as I still write for it today. Some of the most talented people I’ve ever met have been on team U and I am GUTTED to see it go out of print. Just gutted.” – @aislingmkeenan
Jennifer Stevens, editor of Irish County Magazine said: “Eight of my favourite career years were spent at U magazine. I’m so sad it will no longer be in print. Brilliant people work there & have worked there. If you love Irish magazines buy Irish magazines or there won’t be any left.” – @JenStevensDub
Stellar Magazine editor Vicky Notaro said: “I was so, so sad to hear this. It is NEVER a good thing to hear about yet another mag going. Bad for the industry, for my professional peers, for morale. It’s a huge bummer. BUY MAGAZINES!” – @vickinotaro