Dunfanaghy fashionista and entrepreneur Laura Doherty shares her style secrets with DonegalWoman.ie!

Laura fashions her own eclectic style by combining bespoke vintage pieces with edgy rock-chic finds.

Curating her own vintage store with a diverse range of colours, textures, and cuts; Florrie Jane’s vintage is one of Ireland’s top boutiques.


Here is Laura’s Style Study for Donegal Woman:


1. How would you describe your personal style?
Casual, 90’s sporty, vintage and a little glam at weekends.


2. Who is your style icon?
I don’t really have one as such, I love some 90’s looks by Cindy Crawford, Winona Ryder, or bloggers on Instagram, as for vintage inspo for my store, Kelly Kapowski 90’s fashion is very influential.

3. What is your favourite piece of clothing?
Right now my pink Zara suit.


4. What inspires you when choosing an outfit?
Quality first, textures, vintage pieces are such good quality, it shows that they have stood the test of time.

Quite often something I’ve seen on Instagram or Pinterest.


5. How would you accessorise a look?
I love vintage leather belts, silk scarves are great for accessorising, you can wear them as belts or tied onto a plain leather bag to jazz it up and simple dainty gold jewellery.


6. What is your most recent fashion purchase?
Nike 270 trainers, love them!


7. Where do you usually shop for clothing?
ASOS Marketplace, as a seller there I have a huge interest in sustainable fashion – also Zara, Topshop, Calvin Klein, Ralph Lauren & Tommy Hilfiger, TK Maxx, Urban Outfitters.


8. Do you have any favourite local fashion boutiques?
Florrie Jane’s Vintage would have to be my favourite for Dunfanaghy obviously 🙂

I buy almost everything online as it’s so simple unless I have time to browse in TK Maxx.


9. What are your wardrobe staples?
Vintage Levi 501 jeans, have them tailored to fit & they will be your favourite jeans for life – so flattering on your booty!

White Oxford Ralph Lauren shirt

Black high waist skinny jeans – slimming & they go with everything!

Block heel Chelsea boots, comfy but they dress up a pair of jeans

Black Moto leather jacket, Kooples have the best, definitely an investment piece or if you’re lucky get one on sale in All Saints

Beige Trench coat, Day or night, come rain or shine, it works everywhere and with everything, you can get some great deals on vintage Burberry trench coats.

Wayfarer Sunglasses – I think they suit most face shapes.

10. Do you follow trends?
I’m bad at trends. Just wear what you want and what suits you, can’t go wrong with staple pieces from high street stores worn with a vintage piece to jazz it up.

Although I have been doing a lot of Instagram fashion trend research (browsing in bed at night) for an upcoming fashion show my store Florrie Jane’s Vintage is doing with Gok Wan at the Clayton Hotel in Sligo 24th of June.


11. Heels or flats?
Flats all the way! I love my comfort & trainers, unless they’re a block heel boot for during the day. Heels look better as they elongate your legs but they’re not very practical for day to day wear.


12. Shoes or handbags?
Shoes, I can’t stop buying shoes, I’m scared to count how many pairs of Nikes or Black Ankle Boots I currently have!


13. What is the best piece of fashion advice you’ve ever heard?
Just because something is in fashion doesn’t necessarily mean it suits you.

How would you like to go out and see several other people wearing an outfit you own? If all the clothing stores are selling only what they deem fashionable, we might all be wearing identical clothes, so do try and be different and choose some unique vintage pieces.


14. What do you think about the fashion scene in Donegal?
Donegal people are very fashionable, especially with online shopping & vintage becoming increasingly popular, more people are buying unique pieces, not quite London edgy but still fashionable.


15. What has been your best investment piece?
There’s a few, Ray Bans my brother bought me in Australia 4 years ago, can’t believe I haven’t lost them! My Louis Vuitton bag which outfits are planned around as I love it. Canada Goose jacket, they’re expensive but considering that it’s been the longest winter ever I haven’t taken it off of me.


16. What’s the wackiest item you own?
Probably my mums vintage leather jacket from the 80 which I wore doing a photoshoot interview at Dublin Castle with U Magazine, it was pretty out there!

17. If you could wear only one outfit for the rest of your life, what would it be?
A pair of vintage 501 boyfriend jeans, striped Breton top & Nike trainers or suede block heel boots.

18. What has been your biggest fashion faux-pas?
There’s been many! Pink tights are up there.


19. If money wasn’t a factor, what would you buy?
Lots of vintage Nike & Adidas dead-stock trainers!


20. How do you feel when you’re in your favourite outfit?
Confident, when your bum looks good in Levi jeans, and a casual top.


You can keep up to date with Laura on Twitter @FlorriesVintage