Businesses across Letterkenny are going to be treating teenagers to exclusive offers and competitions in the first Reveal the Teen shopping event.

The Reveal the Teen Shopping Event with ShopLK takes place from June 21-24 to give young shoppers exclusive discounts, competitions and fun events.

The week is designed to welcome and attract more teenagers to Letterkenny. A growing list of retailers are promising top discounts and giveaways for young shoppers.

An Instagram competition will be running throughout the week, and the Shop LK team will be out and about getting photos with their Facebook frame and will giving out prizes to participants.

Here is the list of promotions:

Amazonas Outdoor Store
20% to all teenagers across the entire shop for Teen Week.   Password – “Teen Week”.


Jules Salon Supplies

Ecotan By Sudo 200ML 20% off

Stranded Full Head Hair Extensions 20% off

Raw By Biolage Shampoo , Conditioner and mask range 20% off

Haito Proffessional Hair Dryer 4600 IONIC 20% off .


Magees Chemist

25% off L’Oreal & Max Factor Cosmetics
20% Off Blank Canvas Cosmetics


Evolve Menswear

20% off all non sales items

Also running an instagram  – asking teens to upload an image to their instagram of them in their favourite outfit with the #evolveteen to be in with a chance to win a fifty euro gift voucher for Evolve. The winner will be whichever photo gains the most likes.


Michael Murphy Sports

To be confirmed this afternoon


Berry Layne

10% discount on bill.


Greenes Shoes

10% off Young Fashion – Converse , Vans and New Balance


Kelco (Vodafone)

Kelco are delighted to offer the following to all  student mobile phone uses,Vodafone “X“, 20GB of 4G Data with Spotify Premium, Sky Sports Mobile TV or Unlimited Weekends and more for €20 top up credit in our Letterkenny Shopping Centre Store.


Amelia’s Irish Design & Gifts

10% off selected products



Draw for a Hamper worth €220
Sign up for a Boots Advantage Card and enter to win a hamper full of your essential goodies. Already have an advantage card  – enter your details with a member of staff to enter.


Backstage Restaurant @ Century Complex

10% discount on all food at Backstage Restaurant


Brian McCormick Sports & Leisure

Free Puma  football worth €15 when you spend €50 or more


Moonshine – Lunch for 2

Pats Pizza – Voucher for 16” pizza

Letterkenny Shopping Centre – Hamper

Greenes Shoes €30 euro voucher as prize


The Reveal the Teen initiative is the result of a research project by a team led by Evelyn McGlynn of with two Loreto Convent Transition Year students Joanna McMonagle and Claire McGettigan along with Shannon Thackrah, a third year Digital Marketing student at IT Sligo.

Evelyn, Shannon, Claire, Joanna and Toni Forrester at the launch of the Reveal the Teen report

The team carried out research among teens in Donegal looking at teenagers and money, teenagers and social media and teenagers and their recreational time.The results proved interesting to everyone in business and served to help understand the teenage market better. 

Toni Forrester, Letterkenny Chamber and ShopLK, said: “The current teen market is very important to local businesses and in general they love shopping locally. These are our future consumers and if this initiative helps in any way to encourage them to shop local then it will have been a success.”

“Our thanks for this idea must go to Evelyn McGlynn of Evelyn McMarketing who came up with the whole concept. She is so supportive of TY students and this year’s project was very useful to all of us involved in retail and in retail promotion.”

Follow Reveal the Teen on Facebook and ShopLK for more details about the week’s event.