The Donegal Women in Business Network met today (Tuesday May 30th) for a coffee morning and a lesson in marketing.
The event at Kee’s Hotel Stranorlar was another motivating meeting for local women, welcoming women from all walks of life who have an interest in business.
Boosting business brands was the topic of the day, as PRO Evelyn McGlynn (Evelyn McMarketing) gave an educational and inspiring presentation on marketing.
The business consultant gave tips for promoting the message behind enterprises of all varieties and sizes, with many colourful and creative examples of her past campaigns including her Christmas book, Freckles The Elf, the Crafty Kids Guide to Donegal and its Wild Atlantic Way, and local enterprise projects such as Reveal the Teen DL.
The members of the Donegal Women in Business Network learned the value of Googling their own businesses, creating their own hashtags and getting inspiration from similar businesses all around the world.
They discovered how to determine the habits of their target customer and to tap into their competitiors’ techniques. Promoting the benefits of a business, and not the main features, was one valuable tip that Evelyn shared to connect emotionally with an audience.
Evelyn shared many motivational words with the group – affirming that each member’s strength is that they are female and part of a strong network of women in Donegal who can work together to achieve success. She highlighted the many things that can be achieved if we ask others to collaborate or help.
“Be realistic but be brave,” was a key message from the presentation, which was followed by another networking session for women to share business cards, advice and ideas.
Check out all the photos from the event below:
For further information check out the Facebook page of Donegal Women in Business Network.
DonegalWoman.ie and the Donegal Daily group is a proud member and supporter of the Donegal Woman in Business Network. Contact email@example.com to find out how we support members.