McElhinneys launched their Be An Individual campaign with a creatively curated fashion show on Thursday night. Catch the style action in our video below:

Five key trends were showcased by models across the department store floor, while Creative Designer Eilish Kennedy talked through each style and interviewed buyers about the best investments to make this year.

See the fashion show come to life on Donegal Woman here:

Check out our full trend report here:

Events: Inspirational individuality at the McElhinneys SS18 Fashion Show